Nu Metal took the world by storm in the 2000s, with bands like Korn and Limp Bizkit up there with some of the early pioneers of the genre. It seemed like it was going to be around forever, but then it faded and almost disappeared throughout the 2010s.
Now, though, there are some bands pioneering a resurgence of the exciting Metal offshoot. The up-and-coming acts behind this comeback are leveraging the power of the digital age to reach audiences in new ways, with some taking inspiration from the marketing strategies of successful businesses in the entertainment industry.
Bands Like Tetrarch Are Reinventing Nu Metal for Today’s Listeners
Of all the names leading the charge to bring back Nu Metal, Tetrarch is arguably the most prominent. They formed in 2007 as a thrash Metal band initially, but their 2021 album represented a turning point in style. Unstable was commended for its Nu Metal characteristics and drew comparisons to Korn’s work in its atmospheric tone. Along with chugging Heavy chord progressions, it also featured melodic choruses.
One of the most notable things about Tetrarch is the fact that they clearly appreciate the bands that came before and trailblazed in the genre that they’re trying to establish themselves in. The band members are frequently found on social media platforms, and lead guitarist Diamond Rowe has had public interactions with legendary artists such as Slipknot’s Jim Root.
Tallah is another act in the new Nu Metal space, and they’ve garnered attention for
their aggressive sound and “insane” stage shows. They’ve embraced the power of social media to reach today’s listeners, with Reddit acting as an excellent platform for them to promote their content. They have been known to share behind-the-scenes content too, which helps to keep fans informed and connected.
Online Engagement is Key for Nu Metal Resurgence
It’s clear that this Nu Metal revival has been helped massively by the internet, where it’s now easier than ever to target new listeners. Platforms like TikTok and Reddit have allowed more interaction than ever before, while Spotify has assisted in helping new bands get recommended to older listeners.
There are still other avenues that Nu Metal acts should look to pursue in their quest to reach modern fans. For instance, today’s internet users have become accustomed to promotions and bonuses in a variety of sectors. Mobile apps, for instance, come with free features that allow users to try them out before they buy. Sites in the online casino sector also offer players a casino bonus when they join. These include deposit matches and free spins, which let players try the games out before they have to spend any of their own funds.
One way that Uu Metal bands could borrow the idea of online promotions is to run competitions for free tickets or album giveaways. They could even offer subscription models to their websites, with the first month gifted for free.
Just when it looked like Nu Metal might disappear from the mainstream, the once-popular Metal offshoot is back with a vengeance. And it’s all thanks to bands leveraging the modern online world.
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How Is Nu Metal Making a Comeback in the Digital Age? first appeared on
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