Guitar legend Zakk Wylde (Black Label Society, Pantera) is featured in a new interview with Forbes discussing the art of branding in business ventures, whether it's signature guitars or signature coffee. Following is an excerpt from the story.
For Wylde, it’s imperative to go beyond the usual celebrity slaps name on product approach, taking ownership while guiding entry to the marketplace.
“For me, it was no different really than the guitars and the amps and the pedals: Why would you endorse something that you don’t use? I just never understood that. Throughout the years, when I was playing Gibsons, I played my Gibsons. And they made them to my specs. My amps with Marshall, it’s the same thing. 'Guys, can you do this, that and the other?' 'Yeah, Zakk, we’ll make it the way you want.' So, same thing with the coffee. I just love having my Odinforce Blend in the morning while the sun’s coming up. It’s great. And when we’re out on the road, I always bring a batch of it with me. The tour bus is stocked. That’s the main ingredient actually besides gas being in the bus: make sure there’s Odinforce on board!”
Read the complete story here.
Pantera recently announced Child Bite and King Parrot as the openers for their upcoming EU/UK tour with special guests, Power Trip.
Get your tickets and VIP packages here, and find a list of dates below.
Tour dates:
January
21 - Helsinki, Finland - Ice Hall (Sold Out)+
23 - Stockholm, Sweden - Hovet+
24 - Oslo, Norway - Spektrum (Sold Out)+
26 - Copenhagen, Denmark - Royal Arena+
28 - Amsterdam, Netherlands - AFAS Live+
31 - Ljubljana, Slovenia - Arena Stožice+
February
1 - Ostrava, Czech Republic - Ostravar Aréna+
3 - Budapest, Hungary - Budapest Arena+
4 - Kraków, Poland - Tauron Arena+
6 - Hamburg, Germany - Sporthalle+
7 - Berlin, Germany - Max-Schmeling-Halle*
9 - Düsseldorf, Germany - Mitsubishi Electric Halle*
10 - Brussels, Belgium - Forest National*
12 - Bologna, Italy - Unipol Arena*
13 - Zürich, Switzerland - Hallenstadion*
15 - Paris, France - Adidas Arena*
18 - Glasgow, UK - OVO Hydro*
19 - Leeds, UK - First Direct Arena*
21 - Dublin, Ireland - 3Arena*
23 - Birmingham, UK - Resorts World Arena*
25 - London, UK - OVO Arena Wembley*
+ with Child Bite
* with King Parrot
(Photo - Dustin Jack)
