Veteran artist manager, Peter Rudge, started his music career in 1968 when he took up a temporary £20.00 per week ($25.00) post at Track Records, the London-based independent label formed by The Who managers Kit Lambert and Chris Stamp that was also home to The Jimi Hendrix Experience and Marc Bolan, reports Billboard. His original plan was to work at Track for three months while he waited to take the Civil Service entrance exam.
Instead, Rudge soon found himself traveling the world with The Who as their tour manager before going on to manage the group outright alongside Bill Curbishley, launching what would become a 55-year career in the business.
In the 1970s, Rudge also worked closely with The Rolling Stones, overseeing the band’s huge global tours throughout the decade, and Lynyrd Skynyrd, which he managed from 1973 until the 1977 plane crash that killed several members of the group, including singer Ronnie Van Zant. Other artists he’s represented over the past five decades include Roger Waters, Madness, Duran Duran, Il Divo, Ball & Boe and English rock band James, his longest and closest client which he has managed since 1989.
Last month, Rudge announced he was retiring from artist management to work on other music projects, including co-producing a film documentary about pioneering music agent Frank Barsalona, who is widely credited with revolutionizing the rock concert business.
“I got into business labeled the youngest guy in business and now I’m labeled the oldest guy in the business,” says Rudge, speaking exclusively to Billboard. “I don’t really want to be that. I’ve got nothing left to prove.”
In the new Billboard feature, Rudge shares some of the biggest lessons he’s learned from 55 years in “the artist management trenches,” along with some of his favorite stories about life on the road with the Stones, The Who and countless others — from dealing with the deaths of several members of Lynyrd Skynyrd in a 1977 plane crash to becoming a target of the Hells Angels.
In the following excerpt, Rudge discusses touring with The Rolling Stones in the 1970s:
“They got me in for the ‘72 tour. They never had a manager. Mick’s been the only manager of the Stones, to be honest. My brief was the ’72 tour but also you went across everything with Mick [Jagger]. He would come to you and say, ‘Pete, what do you think about this or that?’ He’d play everybody off against everybody — in a lovely way. I’ve got a massive amount of respect for Mick Jagger. We did the Exile on Main St. tour and that was successful, and I toured with them all through the Seventies. Marshall Chess was running the record company [Rolling Stones Records] and Mick would always use me to come in and I’d work with Atlantic Records. I did a little bit of everything, but my main thing was the tours, and we did some big shows.”
Find the full feature at Billboard.
