Decentraland, the world’s largest user-owned and operated virtual social world, has announced the sophomore edition of Metaverse Music Festival (MVMF), including confirmed talent, new types of metaverse experiences, and more. This year, MVMF returns bigger and bolder from November 10-13 with 100 confirmed artists (more to come) across uniquely curated community genre stages, and with newly-created, Web3-enabled, immersive music experiences. Presented by digital asset platform Kraken, MVMF is free for all to attend, no VR, ticket or headset required.
In October 2021, Decentraland hosted the inaugural Metaverse Music Festival which hosted 80+ artists including Web3 innovators Deadmau5, 3LAU, Paris Hilton, RAC, and Alison Wonderland, and saw 50,000 unique attendees during the 4-day event. Since then, major artists including Jason Derulo and Grimes, labels and producers, have embraced virtual performances leading to MTV announcing a new metaverse category at their 2022 VMAs.
Set in a cyberpunk city of the future, the 2022 festival centerpiece is the Tower of Babel stage featuring Universal Music France’s Vladimir Cauchemar, award-winning Chinese idol group SNH48, CryptoPunk Rapper Spottie WiFi, Japanese girl group Atarashii Gakko!, London-based afro and funk band Amadis & The Ambassador, Finnish one woman orchestra Maija Kauhanen, space rock project Handshaking, British DJ and producer Akira the Don, DJ Eddy Temple-Morris’ band Losers and Klezma (Web3 music launchpad) artists inc. K-Pop band 2AM, Israeli DJs and producers Erika Krall and Lian Gold and former Division One athlete PIP.
Metaverse Music Festival features curators who are redefining IP ownership and seeking to transform the music industry through Web3 technology and AI software, including:
* The Iconic Global touring metal festival OzzFest, which launched the careers of countless new bands including Slipknot, Disturbed, System Of A Down, Incubus, Lamb Of God, and many others, is coming to Decentraland with a confirmed virtual performance from Ozzy Osbourne himself (fresh from his global chart-topping new Patient Number 9 album) and exciting acts that are soon to be announced.
* Iconic music brand Limewire will host one of the main stages with an exclusive avatar performance and music video premiere from Soulja Boy directed by Grammy-nominated director Yasha Gruben, in addition to many other music artists across various genres.
* AR metaverse platform Over will showcase experiences and performances DJ Regard, Morgan, Jamis, Nicola Fasano, Danilo Rossi and Azel.
* Unpaired, the team behind the Party Degenerates NFT collection, will inaugurate the OxArena, a unique venue with an open air stage, 3 indoor clubs, concept store and NFT gallery. Jump in for curated performances by Superf3st, Volta XR, Revealed Recordings, Fold London and others.
* Metaverse music label Soudr who’s stage features Junior Andre, Ellysse Mason, Tarune, Lil Yamaha, Miya Miya, and Soundr’s first AI virtual band Skullz.
* Random Ravers, a metaverse music brand, is presenting The Raverse, an immersive rave experience featuring international artists such as Dead-Tones, Ray Kash, Kana Hishiya and NonCitizens amongst others.
* Metatokyo will present a stage featuring Japanese music acts and Metaverse artists and a special installation - a gigantic dancing doll made in collaboration with Metaani, NFT Character and the iconic Japanese artist Kyary Pamyu Pamyu.
This year, Decentraland is doubling down on music in the metaverse. MVMF will showcase the latest metaverse technology that presents listeners with truly unique experiences only available through a virtual world. Decentraland’s unique Emotes feature enables any creator worldwide to create custom moves and gestures that bring your avatar to life, and will be a central part of how concert goers have fun through dancing and self expression during the festival. New motion capture technology will also be demonstrated on this global stage from Move.ai which enables motion capture with no suits and Kinetix.tech that aims to empower creators to make emote NFTs using only a phone camera. Presenting partner Kraken will also drop a series of NFT wearables exclusive for festival-goers, unveil a pop-up NFT gallery as well as host a special festival after party.
Whether it’s promoting an album release, supporting an NFT strategy, experimenting with metaverse performances, or looking for new ways to share their music with new audiences, Decentraland’s MVMF supports artists in a myriad of ways. New fan engagement models - such as wearables, NFT gated-experiences, and exclusives - have gained momentum over the last year and are being taken to another level this year. The artists playing at MVMF have worked with community designers in Decentraland to create one-of-a-kind swag options and soon-to-be-announced specials.
For this year’s festival, superstar producer, songwriter and DJ Dillon Francis has collaborated with Vegas City to bring a state-of-the-art Dillon Francis mega club to Decentraland. Dillon will open the festival with a very special set that will be projected on several screens throughout the mega club all weekend, making it a right of passage of sorts for anyone who comes to the festival at any point. Attendees will also be able to play Smash the Piñata with Dillon's infamous piñata sidekick Gerald and chase him all throughout the venue.
The Decentraland Festival District is showcasing an array of new experiences and exciting performances including a Jerry Garcia Acoustic Stage, MultiNFT Techno Parkour Stage, an epic pop-up nightclub by web3 music network Moda Dao and importantly the OG stage featuring Decentraland's most prolific musicians and event promoters.
Last but not least, Decentraland will introduce a variety of new metaverse experiences for users to attend when their ears need a moment of rest, such as the Portaloo experience to the Follow the Rabbit to the Take the Blue Pill experience. Other experiences are geared towards creators and community organizers looking to develop more embedded experiences, showcased through the MadMax Decentrally race, a community dance contest using the first generation of Emotes, and the Backstage Pass Quest.
Join Decentraland at the next instalment of Metaverse Music Festival by pre-registering here.
